bing-ads-mcp (xar/bing-ads-mcp) is an MCP server listed on the M8ven Trust Index. It scores 74 out of 100, grade C. It declares 27 tools. No publisher has claimed this listing.

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C
Caution
74/100

bing-ads-mcp

MCP server enabling AI assistants to manage Microsoft Advertising (Bing Ads) campaigns, including campaigns, ad groups, keywords, and ad extensions via a clean set of tools.

→ xar/bing-ads-mcp· listed on glama

Caution. Specific findings reduced this grade. They are listed on the page. Grades reflect the full trust pyramid: code, verification depth, and reputation. New projects cap at C until adoption is earned.

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Who stands behind it

xar

Source: Glama

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Install from

Glamanot scored here

The grade above is for the source repository. Registries can serve a different version, so we mark the ones we were not able to read.

// key findings
🚨
Secret credentials may flow to a network call
2 flows detected: BING_CLIENT_SECRET. We can’t prove the destination matches the brand the credential belongs to.
⚠️
Known vulnerabilities in dependencies: 1 high
Affects packages this MCP installs at runtime. Upgrade or remove the affected dependency.
🔐
You'll be asked for 3 credentials: BING_CLIENT_SECRET, BING_DEVELOPER_TOKEN, BING_REFRESH_TOKEN
These are read from process.env at runtime. Make sure you trust where they’ll be sent.
// tools this server exposes27 tools

These names and descriptions are the publisher's own, read from the source code. We print them as written. Our assessment is the findings above, not this list.

list_ad_groups

List all ad groups in a campaign.

create_ad_group

Create one or more ad groups in a campaign.

update_ad_group

Update one or more existing ad groups.

delete_ad_groups

Delete ad groups by their IDs.

list_ads

List all ads in an ad group.

create_responsive_search_ad

Create a Responsive Search Ad (RSA) in an ad group. RSAs are the standard ad type.

update_ad

Update an existing ad. For RSAs, you can update headlines, descriptions, URLs, and status.

delete_ads

Delete ads by their IDs.

list_campaigns

List all campaigns in the Bing Ads account. Returns campaign names, statuses, budgets, and types.

get_campaign

Get detailed info about specific campaigns by their IDs.

create_campaign

Create one or more new campaigns. Returns the created campaign IDs.

update_campaign

Update one or more existing campaigns. Only include fields you want to change.

delete_campaigns

Delete campaigns by their IDs. This is irreversible.

list_ad_extensions

List ad extensions in the account by type. First fetches IDs, then retrieves details.

get_ad_extensions

Get specific ad extensions by their IDs.

create_sitelink_extension

Create a sitelink ad extension.

create_callout_extension

Create a callout ad extension.

create_structured_snippet_extension

Create a structured snippet ad extension.

associate_ad_extensions

Associate ad extensions with campaigns or ad groups.

delete_ad_extensions

Delete ad extensions by their IDs.

list_keywords

List all keywords in an ad group.

create_keywords

Add keywords to an ad group.

update_keywords

Update existing keywords (bid, match type, status, etc).

delete_keywords

Delete keywords by their IDs.

list_negative_keywords

List negative keywords for a campaign or ad group.

add_negative_keywords

Add negative keywords to a campaign or ad group. Max 20,000 per entity.

delete_negative_keywords

Delete negative keywords from a campaign or ad group.

// known CVEs in dependencies1 high

Disclosed vulnerabilities in this server's declared npm dependencies (via OSV). Whether each is reachable depends on the installed versions.

high@modelcontextprotocol/sdk@1.25.3GHSA-345p-7cg4-v4c7

@modelcontextprotocol/sdk has cross-client data leak via shared server/transport instance reuse

Depend on this server? Get alerted when its CVEs change.Watch this server free →
// environment variables
To run this server yourself, you supply these values. They go in your own MCP client configuration and stay on your machine. The secret label means the value is sensitive, not that the server mishandles it.
configBING_ACCOUNT_IDyour-account-id
configBING_CLIENT_IDyour-azure-app-client-id
🔐 secretBING_CLIENT_SECRETyour-azure-app-client-secret
configBING_CUSTOMER_IDYou can leave and BING_REFRESH_TOKEN empty -- both are filled automatically:
🔐 secretBING_DEVELOPER_TOKENyour-developer-token
🔐 secretBING_REFRESH_TOKENYou can leave BING_CUSTOMER_ID and empty -- both are filled automatically:
Deployment configuration, supplied by whoever hosts the server. Users are not asked for these.
deployPORT
// quality suggestions

Tool annotations

No tools have read-only/destructive annotations

Add readOnlyHint or destructiveHint annotations to every tool so hosts can warn users before invoking.

All four hints declared on every tool

27/27 tools missing one or more hints — list_ad_groups (missing: readOnlyHint, destructiveHint, idempotentHint, openWorldHint); create_ad_group (missing: readOnlyHint, destructiveHint, idempotentHint, openWorldHint); update_ad_group (missing: readOnlyHint, destructiveHint, idempotentHint, openWorldHint), +24 more. OpenAI's directory rejects tools where any of the four hints are missing or non-boolean.

For every tool, set all four hints (readOnlyHint, destructiveHint, idempotentHint, openWorldHint) to explicit true/false values that match the handler’s actual behaviour.

Tool inputs are validated

20/27 tool handlers declare input schemas (74%)

Declare an inputSchema with zod/joi/yup on every tool definition.

Tool handlers catch errors

Only 0/27 tool handlers wrap calls in try/catch (0%)

Wrap each tool handler body in try/catch and return a structured error response.

License file

No license file

Add a LICENSE file (MIT, Apache-2.0, etc.).

Tests exist

No test files found

Add tests that exercise each declared tool.

Shell command execution

1 child_process call — runs shell commands

Prefer library functions over shell-outs. If you must shell out, ensure all inputs are properly escaped.

Production dependencies are patched

0 critical, 1 high severity in production deps — @modelcontextprotocol/sdk@1.25.3 (high)

Run npm audit fix, or upgrade the affected packages to a non-vulnerable version.

Claim the listing to review these findings one by one and send us a correction where you disagree, straight to the team. Claiming also means we tell you when the grade moves, and reach you first if we find anything urgent.

// full audit trail
The findings above are the summary. The full trail, every check we ran, each deduction, the network hosts observed and the dependency advisories, goes to verified publishers, along with an alert whenever a new one lands. Verified publishers can also review each finding and dispute it in one click. Publisher corrections have sharpened several of our checks this month, because the maintainer knows the codebase better than any scanner.
// improvement guidance — verified publishers only
We have 8 concrete improvements we can share with the publisher of this MCP. Each comes with specific guidance to raise the trust score.
// embed badge in your README
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commit: 9055e33664a5f7b8484196e8e142b0d27550c858
code hash: c2d0582b39082657876a3106567a54fd46dcff63e6d468ef3604d1fd4eb4917b
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